For this semester-long themed entertainment design project, our team developed a themed land centered around a custom E-ticket attraction, complemented by a gift shop and themed food stand. Through collaborative work in story development, environmental design, ride and queue planning, and guest-flow strategy, we created a cohesive professional pitch that showcased how each element worked together to bring the land to life.

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My primary role on the team was graphic designer and concept artist, where I created the project’s visual identity and brand system. This included designing logos for the land and its components, developing signage packages, establishing the branding and layout for our presentation materials, and contributing select pieces of concept art to help visualize key moments of the attraction and environment.